Ravi Andika under 301 Entertainment released his latest single “Rindu atau ‘Memang Rindu’” with the music video. Both this single and his previous release “Tuan Muda Jenaka” are part of his EP “PURWARUPA” which debuted in mid-November 2022.
Ravi Andika, as the songwriter himself, took multiple roles during the process in the music video. He served as the director, producer, scriptwriter, and also appeared as the male protagonist.
“In this music video, I had the opportunity to write, conceptualize, and direct the storyline myself. It was an impressive and enjoyable experience because I could ‘dive’ into my own imagination and finally materialize it into a visualization,” explained Ravi Andika.
The story of the song is visualized explicitly in the music video “Rindu atau ‘Memang Rindu’.” The video portrays a man (Ravi Andika) fulfilling his lover’s (Archangela Isabel) desires but questioning if she takes advantage of him.
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“Rindu atau ‘Memang Rindu’” music video offers a unique sensory experience. The video features a light plot with characters expressing comical emotions. It is further enhanced by pop-up animations, making it easy to comprehend and enjoyable to watch.
