Bingkai Karya – Assia Keva opens a space for a rarely discussed narrative: the feeling of alienation within relationships , and how sometimes, closeness is only possible by creating distance. In her latest single, “Looking for Love in Wrong Places,” Assia delivers a deeply personal reflection that also encourages Gen Z to recognize that even those with an avoidant attachment style still long for love.
The song begins with a blunt and vulnerable line:
“All the mess inside, I can’t get away”, describing someone who tends to avoid conflict and struggles to articulate their emotions. The next lines see Keva attempting to release these pent-up feelings:
“Gotta kill it, gotta sing it, put it off, let it go, make it stop.”
“I wrote this song when I realized I kept seeking love and validation from people who couldn’t give that to me,” Keva shares. “But I also understood that it was part of how I avoid true closeness, which, deep down, I’m afraid of.”
Through this single, Keva presents the point of view of someone with an avoidant attachment style, attempting to process and release long-held emotional patterns through music.
“Looking for Love in Wrong Places” is a raw and emotional work produced by Pamungkas , the musician and creative force behind hits like “To The Bone,” “Monolog,” and “Kenangan Manis.” Pamungkas was immediately drawn to the honesty of the lyrics and the emotional, full-bodied vocal delivery upon hearing the demo. He saw these elements as Assia Keva’s greatest strengths.
Moved by her songwriting and artistic voice, Pamungkas decided to produce the single and officially welcome Assia Keva as the newest member of Maspam Company LTD.
This isn’t just another heartbreak anthem , it’s music for those who can’t tell the difference between healing and numbing. The single also serves as the opening track for Assia Keva’s upcoming EP, which will include five songs in total.
“Looking for Love in Wrong Places” is now available on all major digital streaming platforms as of May 28, 2025.
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