- 2.50 PM
- July 01, 2026
Bingkai Karya – Sony Music Entertainment Indonesia (SMEI) and Indonesia’s leading independent music label, Sun Eater Group, have officially launched LUNAR.
The collaboration is built on a shared vision to discover, develop, and elevate artists who push the boundaries of genre. Marking its debut, LUNAR introduces its inaugural roster of three emerging Indonesian talents: Kecoud, Alee, and Nandoshi.
To further expand the reach of Indonesian music across the region, LUNAR offers an ecosystem that empowers artists to grow without compromising their creative identity. Through this partnership, artists gain direct access to Sony Music’s global distribution network and marketing capabilities while continuing to benefit from Sun Eater Group’s artist-first approach, hyperlocal marketing strategies, and community-driven artist development.
Sun Eater Group is a music and creative company dedicated to shaping Indonesian youth culture through the development of innovative artist identities. Through acts such as Hindia, Lomba Sihir, and Feast, Sun Eater has established a strong track record of cultivating culturally relevant artists and works, successfully bridging the spirit of independent music with the reach of the mainstream industry.
Muhammad Soufan (Munna), General Manager of Sony Music Entertainment Indonesia, said, “Indonesia is now home to one of the world’s most dynamic and digitally engaged music communities. Together with Sun Eater Group, we created LUNAR to combine Sony’s global reach with an authentic, community-rooted approach to creative curation. Kecoud, Alee, and Nandoshi embody the genre-defying spirit that has been at the heart of LUNAR from the very beginning, and we are incredibly excited to embark on this collaboration.”
Kukuh Rizal Arfianto, Founder & CEO of Sun Eater Group, added, “LUNAR was born from our desire to create a progressive space that also values the artistic growth of its musicians. Our collaboration with Sony Music feels like a natural fit because we share the same artist-first DNA. Together, we want to offer musicians the best of both worlds: the honesty and agility of an independent label, combined with Sony’s global capabilities as a leader in the music industry.”
Kecoud, whose music is deeply rooted in the culture of East Java, shared that the opportunity to grow alongside people who genuinely believe in his vision means everything to him. Meanwhile, Alee hopes that her voice will “reach farther than I ever imagined.” Nandoshi added, “I want my music to make people feel understood and create a genuine emotional connection. I’m also excited to dream bigger with LUNAR while staying true to who I am as an artist.”
Indonesia has firmly established itself as one of the world’s fastest-growing media and entertainment markets, driven by rapid digital adoption and a highly engaged Generation Z population.
ABOUT SONY MUSIC ENTERTAINMENT
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, and even history. We have played a pioneering role in music history from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced many of the most influential recordings of all time. Today, we operate in more than 100 countries, supporting a diverse roster of talented creators at every stage of their careers. Positioned at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and develop breakthrough tools all in support of the creative community’s experimentation, risk-taking, and growth. We also build trusted, purpose-driven partnerships that empower communities around the world. Sony Music Entertainment is part of the global Sony family.
ABOUT SUN EATER GROUP
Sun Eater Group is a leading hybrid music and entertainment company based in Jakarta, Indonesia, dedicated to shaping a sustainable creative ecosystem through integrated talent management, music publishing, brand partnerships, and community-driven marketing strategies. Alongside managing a roster of Indonesia’s most culturally significant contemporary artists, including Hindia, .Feast, Reality Club, and Lomba Sihir, the group has expanded its portfolio through specialized sub-labels such as Satutone Label (Naykilla, Gerald Liu, Heiakim, Davidbeatt) and hardcore/punk powerhouse Greedy Dust (Dongker). Sun Eater Group continues to diversify its ecosystem, connect Indonesian talent with the global stage, and redefine the future of the regional entertainment industry.
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