Bingkai Karya– It’s become a tradition for Synchronize Fest to annually announce their festival’s key visuals. artists. This was the first time Synchronize Fest invited a young collective as a creative team, Cisarua Creative, which consists of 6 young people who are engaged as artists, designers and illustrators.
Interpreting #TogetherBersama at Synchronize Fest 2024, Cisarua Creative displayed simple objects that are often encountered in everyday life. “Eclectic Kitsch” became the point of view used for the visual processing of Synchronize Fest this year.
In the midst of the emergence of minimalist design and distance from everyday life, Cisarua Creative chose to bring local values from everyday objects into maximum eclectic visuals. “The Cisarua Creative design has the spirit of research and they transform it into the genetic spirit of Synchronize Fest’s visual variety, which is fun, vibrant, playful and youthful,” said Saleh Husein as Art Director of Synchronize Fest.
The research process carried out was very sincere. They waded through the markets and villages in Jakarta to find a mixed media method in the visual work to combine analog patterns such as vernacular, internet memes, old school lyric books, collections of labels and stickers, street typography art, to fluorescent ink colors. All the reference elements are digitally mixed and blended to create a beautiful chaos flavor, representing the lives of people in Indonesia.
