Bingkai Karya – Indonesian band MALIQ & D’Essentials has unveiled their latest single, “Aduh,” featuring members Angga, Widi, Indah, Jawa, Lale, and Ilman. The song, released officially today, has garnered attention for its sentimental nature and unexpected departure from the band’s typical style.
Angga, expressing his surprise at the song’s release, described it as a sentimental piece that defied expectations for MALIQ’s work at this stage of their career. He emphasized the enjoyable creative process, likening the band’s atmosphere to that of a new, unrestrained group, free from the pressures of conforming to a particular style.
The song, clocking in at under 4 minutes, unfolds with romantic and seductive lyrics that perfectly align with its captivating beat. Widi, the band’s producer, highlighted the collaborative effort in crafting the song’s hooks, particularly praising Angga and Indah for their contributions to the lyrics. Widi’s role focused on contributing to the chorus, emphasizing his penchant for creating catchy hooks.
Interestingly, “Aduh” took an unconventional path to its official release. Before hitting streaming services in Indonesia, the song gained traction on TikTok, going viral with over 35 thousand videos using a 30-second snippet as of November 24, 08:00. The band expressed their joy at the overwhelming response, turning some selected TikTok videos into an official visualizer for the song.
Widi shared insights into the collaboration with Warner Music Indonesia, marking a return after MALIQ’s previous albums with the label. The band’s reunion with Warner Music Indonesia is notable, given the successful collaborations on previous hits like “Untitled” and “Heaven” with various artists associated with the label.
In conclusion, “Aduh” not only signifies a new musical direction for MALIQ & D’Essentials but also showcases their ability to adapt to contemporary platforms like TikTok. The unexpected success on TikTok adds an element of spontaneity and joy to the band’s journey, making “Aduh” a noteworthy chapter in their musical evolution.
