Bingkai Karya – Indonesia’s first global pop girl group, no na, kicks off the new year with “work,” a striking, high-energy single that marks a powerful evolution in their sound and presence. Released via 88rising, the track arrives alongside a bold music video showcasing the group’s choreography, stamina, and undeniable personality.
“work” is the most dance-forward pop release no na has delivered to date. Built on dominant drum patterns infused with Indonesian rhythms and gamelan-inspired beats, the percussive punches collide with infectious melodies and relentless momentum, transforming the song into a fully physical experience for both the stage and the dance floor. Confident, precise, and uncompromising in its power, the track stands as a statement of determination from a group operating at full strength.
Lyrically and sonically, “work” redefines ambition as ritual and discipline. The song is about showing up, putting in the effort, and earning transformation. As no na describes it, this is female leadership energy rooted in community and skill. New year, new mode, no excuses. Each member of no na, Christy, Esther, Baila, and Shaz, brings a distinct presence to the release, highlighting the group’s chemistry and deep bond.
Directed by Fa & Fon, the music video serves as a full performance study, spotlighting the group’s physical precision and dance mastery. This era is about collective power and forward momentum, reminding audiences why no na demands attention.
The new single follows closely after their previous release, “the one,” which dropped in November. The dreamy pop track felt like a late-night confession, featuring 1980s-inspired retro synths and lush string arrangements that highlighted the group’s musical harmonies. Its music video has garnered 4.4 million views, underscoring the remarkable reach the group has achieved in a short time.
no na is set to carry this momentum into 2026, beginning the year with new music and a highly anticipated performance at the Mobile Legends: Bang Bang M7 World Championship Finals on January 25 in Jakarta, Indonesia.
Since debuting in 2025, no na has rapidly made their mark on the global stage through tracks such as “shoot,” “superstitious,” and “sad face :(,” earning widespread attention for their genre-blending sound and bold visual identity. Their growing list of collaborations, including Samsung, Tiffany & Co., and BAPE, reflects their expanding influence at the intersection of music, fashion, and culture.
no na represents a new era of global pop music, proudly rooted in Indonesian authenticity while resonating with audiences worldwide.
About no na
no na is Indonesia’s first girl group designed for the global stage. Formed and developed by 88rising, members Baila, Shaz, Christy, and Esther represent Indonesia’s cultural and regional diversity. Blending R&B and pop with soulful energy and dynamic choreography, their sound captures tropical warmth and modern feminine confidence. Since their debut in 2025, no na has gained attention through singles such as “shoot,” “superstitious,” and “sad face :(,” along with collaborations with major brands including Samsung, BAPE, and Tiffany & Co. Rooted in Indonesian identity and driven by global ambition, no na is redefining what it means to be an international pop star from Southeast Asia.
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