- September 3, 2025
- 1:52 pm
Bingkai Karya — From electrifying stadiums filled with more than 300,000 fans to capturing millions of hearts worldwide, powerhouse group Snow Man is back with their latest single “カリスマックス – CHARISMAX”, officially released on 25 August 2025 under MENT Recording.
CHARISMAX is charisma turned all the way up, a track that fuses the infectious Para Para sound of Japan’s 90s–2000s club era with sharp rap flows, hard-hitting dance breaks, and a chorus that’s impossible to forget. Bold, fast, and unapologetically Snow Man, the single marks a new peak in the group’s unstoppable rise.
The accompanying music video pushes boundaries even further, transforming everyday life into spectacle, from seniors dancing at a retirement home to a jaw-dropping performance with 250 dancers flooding Shibuya’s iconic Scramble Crossing. In just over three minutes, “CHARISMAX” turns the ordinary into the extraordinary.
Fresh off their first-ever international stage at Summer Sonic Bangkok, where Southeast Asian fans saw them live for the very first time, Snow Man is stepping into a new chapter that reaches far beyond Japan. The journey continues with their first global pop-up experience, “Snow Man 1st POP-UP”, starting in Seoul (30 Aug–14 Sept) and expanding to Taipei, Bangkok, Osaka, and Tokyo.With “CHARISMAX”, Snow Man isn’t just dropping a song, they’re sparking a movement. Charisma is no longer just seen or heard, but felt, lived, and shared.
