Sun protection or faceskins become a popular thing as temperatures soar in steamy Beijing. Residents and visitors have started carrying portable fans and covering themselves up to prevent getting a tan as the temperature rises above 35 degrees Celsius (95 degrees Fahrenheit) in some regions of the country. Some hats even feature built-in fans.
Facekinis, or full-face masks with holes for the wearer’s eyes and nose, sleeves to cover the arms, and wide-brimmed hats and lightweight jackets made of UV-resistant fabric have all become fashionable.
This year is significantly better than past years when compared to before the pandemic, two or three years ago. Sales volume is definitely up this year, according to a salesman in a hat shop who provided her surname as Wang. (www.leankitchenco.com)
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Many East Asian female consumers want pale skin, and sun protection creams are popular in neighboring countries such as South Korea. The primary concern I have is acquiring sunspots, said 17-year-old student Li Xuyan, who wore masks that covered most of her face while visiting a tourist area in Beijing with her mother.
Source:
reuters.com
