- 01.45 PM
- June 20, 2026
Bingkai Karya – Rachel Cia, also known as RACH?, is back with another exciting surprise for her fans. Welcoming this year’s summer season, RACH? has teamed up with Janji Jiwa for a special campaign titled “Summer Series,” running from June through August 2026. This collaboration serves as RACH? ‘s way of translating the carefree, joyful, and adventurous spirit of summer into an experience that fans can enjoy firsthand.
Known for her expressive personality and love for trying new things, RACH? was directly involved in developing two exclusive Janji Jiwa menu items as part of the campaign. The first is Berry Brew, a bold coffee blend infused with refreshing strawberry notes, while the second is Creamy Berry Pop, offering a sweet and creamy strawberry sensation. Both drinks were designed to deliver a fun and uplifting experience, an instant dopamine rush amid the demands of everyday life.
“I was both surprised and super excited! I’m a huge coffee lover, so when the opportunity came up to create something with Janji Jiwa, I was immediately interested. We had a lot of discussions about how to combine my musical identity with an experience that people could enjoy directly,” shared RACH?.
For RACH?, summer has always been synonymous with freedom and positive energy. That spirit is exactly what she hopes to share through this collaboration.
“Summer is my favorite season. It always feels connected to good vibes, freedom, and moments where you can enjoy life a little more casually. I wanted to bring that energy into this collaboration,” she explained.
Beyond the special menu offerings, the collaboration will also feature a variety of interactive activities that allow RACH? to connect more closely with her fans. These include bar takeover sessions, community karaoke events, music workshops, and intimate live performances throughout the Summer Series campaign. The entire lineup is designed to create an enjoyable space where music, community, and lifestyle come together.
As explained by Grace Surya, Marketing Director of JIWA Group, the collaboration was born from a shared spirit between Janji Jiwa and RACH? both driven by creativity, exploration, and a desire to deliver fresh experiences to their audiences.
“RACH? embodies creativity, self-expression, and a strong connection with younger generations. These values align closely with Janji Jiwa’s commitment to continuously bringing innovation and new experiences to our customers. Through the Summer Series, we aim to offer something that is not only refreshing in flavor but also brings positive energy and excitement that people can enjoy together,” said Grace.
In the music world, RACH? is signed under FloorInc, a sub-label of Sony Music Entertainment Indonesia. Through her debut single “Dopamine,” released in December last year, RACH? introduced a musical style and personal identity that are dynamic, honest, and closely connected to the everyday experiences of young people.
“I hope this collaboration can become a fun companion for many people. Whether you’re tired from work, college, or simply need a mood booster, I hope you’ll feel refreshed while enjoying these drinks and listening to my music,” RACH? concluded.
Read more about event at here.
