Bingkai Karya – Admiring someone is a common experience. However, what makes it special is how we feel at the moment. This feeling is what Salma Salsabil tries to convey through her new single titled “affa iyah.” Released under Universal Music Indonesia, this track features a collaboration with the up-and-coming rapper, Basboi.
Salma and Basboi’s new track, “affa iyah,” fuses upbeat pop with a playful rap element. The song dives into the uncertainty and dilemmas between love and curiosity. Its musical arrangement is captivating, featuring a lively, groovy feel with a touch of ‘90s nostalgia.
The music video for “affa iyah” bursts with vibrant colors and energetic props, matching the lively spirit of the song. The edgy outfits and bright visuals enhance the video’s dynamic look. Directed by Nocturnal Projects’ Bobby Adrian V and Jessy Sylviani, the video is designed to be exciting and visually striking. “The concept is really exciting, although simple and quite random without a specific storyline, the color setting perfectly reflects the message of the song, which is falling in love.” said Salma.
Salma and Basboi are excited for their song to resonate with people who are just starting to fall in love. “I hope it touches many hearts and brings something fresh and inspiring to those feeling the same emotions,” Salma said. “We want this song to be a go-to anthem for anyone in love. So, when you fall in love, remember this song,” Basboi added.
