Bingkai Karya-Japanese boy band BE:FIRST has just released their new single, “Blissful,” a fresh take on their music style. This track is the lead single from their upcoming second album, “2:BE,” which drops on August 28th. Produced by SKY-HI and ZEN, “Blissful” features a laid-back sound inspired by mid-2010s hip-hop, celebrating the band’s journey and their strong connections.
The single comes with a music video set in New York City, marking BE:FIRST’s first shoot outside Japan. The video takes viewers on a tour of NYC’s vibrant spots. It also includes Coney Island, Times Square, Prospect Park, and the Brooklyn Navy Yard.
Set against the backdrop of the city’s iconic landmarks, the members showcase their unique talents and deepen their bond as they explore their passions and look ahead to their future. With a nostalgic undertone and forward-looking spirit, “Blissful” is also the perfect soundtrack to sign off the summer.
BE:FIRST shows no sign of slowing down as they head off to dominate the global market. As the group powers through their growing success both domestically and internationally, they are sure to be artists who should be on everyone’s radar for 2024.
About BE:FIRST
BE:FIRST is a Japanese boy band formed on August 13th, 2021, through the reality show “THE FIRST.” They debuted on November 3rd, 2021. Their debut single “Gifted” topped the Billboard Hot Trending Songs chart. It also leads the Billboard Japan Hot 100 chart.
Recently, BE:FIRST collaborate with Amazon Prime for a concert film, BE:FIRST LIVE in DOME 2024. The concert sold out in just three minutes. Known for their mix of dance, pop, hip-hop, and R&B, BE:FIRST offers a unique and innovative sound. With their dedicated fanbase, BESTY, BE:FIRST is set to become a major global force.
