Bingkai Karya – In the ever-evolving landscape of global music, New Zealand’s very own Drax Project emerges as a powerhouse with over half a billion streams, solidifying their position as one of the country’s biggest musical exports. The quartet, known for their unique blend of pop, R&B, and jazz-inspired sound, has just dropped their eagerly awaited sophomore album, ‘Upside,’ featuring ten tracks that promise to captivate and resonate with audiences worldwide.
Following the success of their critically acclaimed self-titled debut album, which boasted chart-topping hits like “Woke Up Late” featuring Hailee Steinfeld and “Catching Feelings” featuring Six60, Drax Project embarked on a new chapter with ‘Upside.’ This album not only serves as a testament to their musical evolution but also solidifies their standing as multi-platinum award-winners in the pop genre.
Drax Project has etched its name in the international music scene, sharing the stage with giants such as Ed Sheeran, Christina Aguilera, Camila Cabello, and Lorde. The quartet has not only sold out headline shows but has also graced renowned international and UK festivals, including SXSW Australia and The Great Escape, showcasing their explosive live performances and cleverly crafted pop tracks.
The 10-track ‘Upside’ album seamlessly blends elements of pop and R&B with Drax Project’s signature jazz-inspired sound. From the euphoric opener “Atmosphere” that sets the tone for the entire album to the empowering “Hold Me Back,” the band takes listeners on a journey through their epic narrative. Tracks like “Disrespect,” “Luxury,” and “Good Life” explore themes of taking chances, living in the moment, and the complexities of love, respectively. The album introduces a new club-inspired sound with tracks like “Sugar” and includes other fresh additions such as “Oh My,” “Supernova,” “My Luck (Someone Like You),” and “Mr. Thunder.”
Originating as a busker band, Drax Project’s rise to success is a testament to their dedication and passion for their craft. The band members express their excitement about ‘Upside,’ stating, “This record is the amalgamation of years of hard work and love, and we can’t wait to share it with the world finally! We hope you enjoy the music as much as we’ve enjoyed making it.”
‘Upside’ sees Drax Project collaborating with a lineup of established writers and producers, including Rogét Chahayed (known for working with Drake, Travis Scott, SZA), Imad Royal (credited on hits for Doja Cat and Chainsmokers), Ferras (collaborator with Katy Perry and Dua Lipa), and Marlon Gerbes (associated with Six60).
As Drax Project continues to refine its artistic identity, ‘Upside’ emerges as their best project yet. The album is now available on all major streaming platforms, inviting listeners to immerse themselves in the unique musical brilliance of Drax Project’s latest creation. With its rich blend of genres and heartfelt lyrics, ‘Upside’ promises to be a standout addition to the global music landscape, further solidifying Drax Project’s place among the industry’s elite.
