Bingkai Karya – Ed Sheeran officially drops his brand-new album, ‘Play’. To mark the release, he also unveiled the music video for his latest single, “Camera”, starring none other than Phoebe Dynevor.
Produced by ILYA (Ariana Grande, Camila Cabello), Andrew Watt (Post Malone), and Louis Bell (Justin Bieber), “Camera” highlights Ed’s signature ability to craft heartfelt ballads with powerful, emotional lyrics. Inspired by his wife Cherry, the song radiates warmth and celebrates love in its purest form.
The “Camera” video, directed by Ed’s longtime collaborator Emil Nava, stars Ed alongside Bridgerton actress Phoebe Dynevor. Shot entirely on an iPhone, the video captures the exhilarating early days of a relationship filled with spontaneous, romantic adventures from exploring old towns in Croatia, riding motorcycles, and bar-hopping, to sharing unforgettable moments on stage at Ed’s concert.
The release of ‘Play’ marks a milestone in Ed Sheeran’s journey as he steps into a bold new chapter following his Mathematics era. Forever evolving, Ed continues to push boundaries with fresh collaborations across the globe while staying rooted in the timeless themes and melodies that have made him one of the world’s most beloved pop artists.
Drawing inspiration from Indian and Persian music whose melodies, rhythms, and scales surprisingly echo Irish folk traditions, ‘Play’ brings a unique, borderless sound to life. The album feels both familiar and refreshingly new, reminding fans of Ed’s unmatched talent for creating soulful ballads while also showcasing daring pop experiments.
The result? A fearless collection of songs that are unmistakably Ed Sheeran yet unlike anything he has ever released. ‘Play’ is set to shine as one of the most influential albums of the year.
To celebrate, Ed will host exclusive ‘Play’ pop-ups in Shanghai, Manila, Hong Kong, and Singapore, featuring interactive Polaroid booths where fans can immerse themselves in the world of the album. Fans can also grab exclusive merchandise and join intimate Spotify listening parties in Hong Kong, Singapore, and Manila this week.
And don’t miss tonight’s special: on Friday, September 12 at 11:00 PM WIB, Ed will perform a one-of-a-kind livestream Tiny Desk session at NPR. For the first time ever, he’ll use his iconic loop station in a live-streamed Tiny Desk set.
About Ed Sheeran
In 2025, Ed Sheeran takes a bold leap into the next phase of his career with ‘Play’, an album born from global collaborations and fearless musical exploration. Pulling inspiration from Indian, Persian, and Irish folk traditions, Ed crafts a sound that is both innovative and timeless.
Known for his heartfelt ballads and acoustic brilliance, Ed continues to prove why he remains one of the most influential singer-songwriters of his generation. With ‘Play’, he delivers a powerful blend of nostalgia and fresh energy that promises to resonate worldwide.
In 2024, Ed brought his ‘+ – = ÷ x (Mathematics) Tour’ to Indonesia, which has since become the 3rd largest audience for his music globally. He first performed in Indonesia in 2019 with the ‘Divide Tour’ at Gelora Bung Karno Stadium.
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