- 11:47 AM
- April 15, 2026
Bingkai Karya – Talented young singer NEONA has officially released her latest single titled “LUPA!”. Through this song, she reintroduces the hip-dut genre. Musically, she explores a fun and catchy hip-dut sound, delivering light energy while still carrying a strong message. This exploration also marks her return to a musical style she has previously experimented with. “I was interested in the hip-dut genre for this song because I’ve explored it before, so it feels like coming back to a musical style that’s already close to me,” she explained.
“LUPA!” portrays a phase in a relationship where closeness exists, but without clarity. It reflects a situation that often leaves someone questioning the direction of the relationship. Through this song, NEONA wants to voice those feelings while encouraging the courage to ask for certainty. “My single tells the story of asking someone for clarity before they forget. I also dedicate this song to guys, so they can be braver in giving certainty,” said NEONA.
For the visual concept of “LUPA!”, NEONA presents a fresh direction under the creative guidance of Adi Djohan (funkyhokkaido). The visuals capture feelings of boredom and restlessness during a period of waiting. The setting takes place in a transit space of MRT Jakarta, reflecting the dynamics of urban youth who feel ‘stuck’ in uncertain situations. NEONA strengthens this mood through edgy styling, eccentric makeup, and unique graphic elements, such as reversed text and bolt orange tones. This approach marks a new era for NEONA, one that is more daring, emotional, and visually striking.
In line with this visual exploration, the creative process behind “LUPA!” is one of the song’s main strengths. NEONA was directly involved in developing the idea and writing the lyrics, collaborating with AntiNRML, Anangga Surya Dewangga and Yosua Albert Simanjutak (also known as DIA). This collaboration resulted in a piece that is not only musically strong, but also fully represents NEONA’s character. “NEONA contributed a lot to the making of this song. Many ideas came from her, which we then developed together musically and lyrically,” said Anangga.
Meanwhile, DIA added that this song is expected to represent the feelings of many women in similar situations. “We hope “LUPA!” can represent the feelings of girls who are being left hanging and are hoping for certainty in a relationship,” he said.
The latest single by NEONA, “LUPA!” has officially been released and is available on all digital streaming platforms starting April 1, 2026. This song invites listeners to dive into the ‘in-between’ phase of a relationship, when comfort, hope, and confusion exist at the same time, leaving someone torn between holding on or asking for clarity before everything slowly fades away, and is forgotten.
About TOP
Trinity Optima Production (TOP), also known as @trinityoptima, is a pioneering music label and artist management company in Indonesia under the umbrella of Trinity Entertainment Group (TEG). With the mission “Nurturing STARS to Inspire Happiness”, TOP has successfully launched many talented figures in Indonesia’s music and entertainment industry, such as Afgan, Ungu, Maudy Ayunda, Armand Maulana, Mawar De Jongh, and Naura Ayu. TOP focuses on A&R (Artist & Repertoire), which includes discovering talent, building brand positioning, planning opportunities and performances, marketing strategies, and managing commercial brand activities for both internal and external clients.
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