Rich Brian released a new single and official video entitled “VIVID” featuring Florida rapper, “$NOT”, under 88rising and Warner Records on November 17, 2022. Produced by Rich Brian, “VIVID” combined flute strains with stylized R&B guitars 90s, skittering 808s, and swooning strings.
Rich Brian and $NOT took turns singing, narrating ups and downs in a relationship. The official video of “VIVID” was enlivened by Rich Brian who expressed his feelings on the golf course, swung a golf ball, and wished to lose his concern with hole-in-one shots.
“In a week, I started listening to Musiq Soulchild and thinking what if there is an element of 808 in my song. Then, I created the song and it turned out pretty good,” said Rich Brian.
“VIVID” came after the EP that was released earlier this year, Brightside. This 4 track project has produced millions of streams and views accompanied by critical acclaim from various people. Pitchfork praised it as “a joyous work” while HYPEBEAST stated, “Brightside is Rich Brian’s love letter to rap and it serves as a reminder to listeners that he is still a rapper”.
Meanwhile, V Man appreciated and said, “This EP shows an artist who leans into his emotions and offers the most intimate version of him that we’ve seen so far. There’s no need to worry since Rich Brian’s signature rap side still remains there.” Beside the praises that he got from people, Rich Brian also made history by becoming the 1st Indonesian artist to earn 10 million monthly listeners on Spotify.