Surabaya Becomes Accor’s “City Of All” with Spectacular Brand Showcase

City of ALL, Accor’s spectacular five-day brand showcase, will arrive in Indonesia this February and March with two immersive events that will provide exclusive offers, enticing discounts, and fun entertainment to consumers, travel trade visitors, and wedding planners in Jakarta and Surabaya, the country’s two largest cities.

These fully integrated and highly interactive exhibitions will reveal the world of benefits provided by ALL—Accor Live Limitless—the global loyalty program that represents the group’s augmented hospitality promise. ALL members can “experience the extraordinary” through a world of rewards, unique perks, and exceptional events. The dedicated ALL mobile app puts a world of benefits at the fingertips of its members.

The Surabaya edition of ‘City of ALL,’ sponsored by CIMB Niaga and Zees, will take place for five days from the 15th to the 19th of February 2023 at Atrium Tunjungan Plaza 3, a major lifestyle hub in the heart of this thriving Surabaya city. Clients, partners, ALL members, and members of the public will flow through the mall, where they will be introduced to a plethora of appealing offers, brand experiences, live entertainment, special giveaways, and more from over 50 participating hotels and resorts all across Indonesia.

All invitees will benefit from dedicated deals, while other visitors will be able to take advantage of special rates with up to 40% off in flash sales and other appealing dining promotions such as a Ramadan offer and wedding packages. Visitors can look forward to upbeat performances, live demonstrations, curated locally sourced products from UMKM to promote #BanggaBuatanIndonesia, musical acts, and fashion shows. A “Wheel of Fortune” and “Mystery Boxes” will be filled with fantastic prizes.

ALL’s inaugural Hotel & Wedding Fair in Jakarta in 2020 successfully generated interest among Accor’s partners, clients, loyalty members, and guests. The hosting of these two City of ALL events in Surabaya and Jakarta will now pave the way for a bright new era of benefits for Indonesian and international travelers. Garth Simmons, Chief Executive Officer for Accor Southeast Asia, Japan, and South Korea, expressed excitement at the prospect of meeting with corporate customers and consumers in Indonesia at the City of ALL in Surabaya.

Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more.


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