MG Medan inaugurated a 4S concept showroom with MG Car Café to meet people’s lifestyle needs. The cafe at the MG dealership, which opened on February 2, has an area of approximately 1,000 m2 and a three-story building that can accommodate up to seven car displays and seven service bays.
The grand opening of MG’s first 4S outlet was officially launched directly by the vice managing director of MG Motor Indonesia, Zhang Wei Wei, and the marketing and PR director of MG Motor Indonesia, Arief Syarifudin, and the sales and network director of MG Motor Indonesia, Rendi Radito. Darius Syahputra, the CEO of PT Mimosa Abadi, was also present.
Arief Syarifudin, Marketing & PR Director of MG Motor Indonesia, stated that he chose Medan City as the first location in Indonesia for MG dealers with the 4S concept because he realized that Medan’s young people’s hangout culture was very strong and that it had become part of their lifestyle. He went on to say that this is ideal for the millennial and Gen-Z generations who want to service or consult on MG cars while hanging out at the MG Car Café.
This is due to the fact that generation Z makes up the majority of the population of Medan City, with a share of 31.7%, and the millennial generation makes up 25. (canadianpharmacy365.net) 83%. These young people are fascinated by the phenomenon of “hanging out” or “hangout culture,” which is one of the reasons why modern coffee shops started to appear in the city of Medan. Over the past ten years, the number of modern coffee shops has increased, which is one indication of Medan’s strong hangout culture.
MG, which already has outlets in Surabaya, Palembang, Bekasi, and many more, hopes to be able to provide a much more satisfying service by establishing more outlets with the 4S concept all across Indonesia. The 4S dealership’s grand opening in Medan is a convincing start for 2023 to be closer to customers in North Sumatra, particularly in Medan.
