Bingkai Karya – Today, Yaeji returns with a new single and music video for “Pondeggi.” The title is an homage to Beondegi, a traditional intergenerational Korean street food made of silkworms, and schoolyard hand-clap game that serves as the foundation for the track’s beat.
“Pondeggi” is a striking evaluation of the toil within humanity, nature, and technology. Utilizing storytelling, humanity’s oldest technology and most radical form of expression, Yaeji uses innovation with the aim to invoke deeper examination.
Directed by the acclaimed filmmaker Andrew Thomas Huang, and made with the assistance of Artifacts (@artifacts_lab), a new venture for experiments in art and ai powered by Microsoft, the video stars Yaeji alongside Uhm Jung-hwa, with a cameo from co-producer Enayet.
In the video, Yaeji takes the form of a silkworm, rescued by her guardian angel. Through the human-to-human connection of hand clapping, they work together to save the metamorphosis cycle from being disrupted by a techno-witch, played by Uhm Jung-hwa.
About Yaeji
Yaeji is NYC-via-Seoul artist, producer, vocalist and DJ, whose introspective, dance floor-ready tracks have made her a global icon occupying a space all her own. The multifaceted artist featured on Charli XCX’s album Charli and Sampha’s latest album Lahai, has gone onto produce remixes for Dua Lipa, and Robyn, collaborate with the beloved Seoul-base polymath OHHYUK, sell out three headlining worldwide tours, and launch her bespoke lifestyle webstore JI-MART.
Born in Flushing, Queens in 1993, she has roots in Seoul, Tokyo, Atlanta, and New York City, all serving as the backdrop for her singular, hybrid-sound that synthesizes influences of Korean indie rock and electronica, late ‘90s and early 2000s hip hop and R&B, and leftfield bass and techno.
