Wall’s released ‘Feast Pop’ ice cream on October 10, which coincided with World’s Mental Health Day. Wall’s believes that sharing with others is one way to be happier and better for mental health. According to Wall’s Senior Brand Manager of Wall’s Unilever Indonesia, the concept of ‘one-bite ice cream’ that Feast Pop ice cream has is a new way to share happiness.
Feast Pop is designed to be an ice cream without a stick and has square shape, also a fun mix of vanilla and caramel flavored ice cream covered in crunchy chocolate and toasted nuts. Feast Pop was viral and stole the attention of netizens because of its unique shape. Before this unique concept, as we know, Feast has a regular ice cream with stick filled with vanilla and covered with chocolate and peanut.
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Wall’s really appreciates the response of consumers who liven up their social media timelines when they enjoy one-shot ice cream as a new way to share.With the presence of Feast, Wall’s hopes to always be present at every exciting moment and inspire more people to share happiness.
