Hotel The 101 Malang OJ, do the CSR in the Mount Bromo. Corporate Social Responsibility a.k.a CSR, is an act of responsibility for the industry mainly in society and environment. Ade Sudrajat, the General Manager of The 101 Malang OJ states that “The 101 Malang OJ HOtel always commits to helping to protect and to preserve the tourism place in Malang, one of them is Mount Bromo. Bromo is the icon of Indonesian tourism whether it’s local or international. Our program today is called SAPU GUNUNG, where we clean Bromo from rubbish such as plastic, rubber, etc. We hope this program can keep Mount Bromo clean, which is the tourist spot that we all love “ Not only that, The 101 Hotel Malang OJ does the Sapu Gunung program around the temple and Teletubbies area.
As a part of the organization, organizational responsibilities are required to manage the organization. Society’s responsibilities are considered to increase the reputation of CSR, not only to show concern for the environment and society but also to support the sustainable development achieved by balancing economic and social development, with environmental preservation in order to support tourism businesses.
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