Bingkai Karya-RINI, breakout Filipino-Australian R&B musician, has unveiled his captivating new single “Matter To You.” With its expansive and atmospheric sound, the soulful track allows the Australian native to push the boundaries of his creativity.
“Matter To You” comes after “Miracle,” his initial release of 2024. “We often get caught up in the many demands of today’s world, losing sight of the small joys that truly bring us happiness,” RINI says of his new single. He adds that, as an artist dedicated to a dream that demands his time and energy, he finds this to be particularly relevant. Balancing his passion with other aspects of life is an ongoing lesson for him.
RINI sings with deep emotion over bluesy guitar riffs and somber percussion. Declaring that nothing matches the feel of your touch and expressing that your departure could be overwhelming. In the powerful chorus, he vows to invest more time and effort, promising to open his eyes and improve things. The accompanying video captures the track’s heartfelt sentiments and RINI’s unique take on R&B.
“Matter To You” follows “Miracle,” his first new release since last year’s introspective track “My Luv.” This was preceded by the critically acclaimed ‘UltraViolet’ EP, which featured the pop-influenced “Pressure” and the hip-hop-tinged “Selfish” with BEAM. On Spotify alone, RINI’s emotional tunes have racked up more than 652 million streams. That number is sure to grow with the undeniable “Matter To You.” In Asia, five countries in the region make up his top ten streaming markets – the Philippines, Indonesia, Thailand, Malaysia, and Vietnam, which add up to over half of his total monthly listeners.
