Cupnoodle, the renowned independent Thai pop star, is gearing up to captivate listeners once again with her upcoming single, ‘That Pretty.’ Known for her relatable and soulful music, Cupnoodle is set to release this empowering track on September 7, 2023, as she continues to make waves in the music industry.
Cupnoodle, born Sasha Johst, has carved a unique niche for herself in the music world with her sardonic yet soulful tracks. With a series of self-released hits under her belt, her music has graced UK television shows and secured flagship playlist placements on major streaming platforms such as Spotify, Apple Music, and YouTube Music. In 2022, Spotify recognized her as one of the best Asian Indie artists, further solidifying her presence on the international stage.
The moniker “Cupnoodle” reflects the essence of her music: originally Asian, instant, and globally influential. Her distinctive R&B-inflected indie pop sound draws from a diverse range of musical and geographical influences. Born to Thai and German parents, she honed her craft while studying Music Technology in London, UK, and now operates from her studio in Bangkok, Thailand. Cupnoodle’s lyrical prowess seamlessly transitions from raw and emotive to sharp, caustic sarcasm, all while maintaining a captivating authenticity.
Cupnoodle’s latest single, ‘That Pretty,’ delves into themes of self-acceptance and resilience in an age marked by relentless social media scrutiny. For Johst, true resilience is anchored in finding those who love us unconditionally and, ultimately, learning to love ourselves in the same manner. Her inspiration for this unwavering love comes from her mother, as she reflects, “I look like my mother, she’s the best of all / That’s who I wanna be.” However, she acknowledges that this role model could be anyone, be it a partner, a best friend, a sibling, or anyone who provides the essential anchor needed to achieve self-acceptance.
Cupnoodle’s uplifting approach to songwriting, born from her personal insecurities, positions her as a guiding figure for her audience. Her songs resonate like advice from a trusted older sibling, offering empowerment, wisdom, and just the right amount of self-deprecating humor to navigate life’s familiar challenges. It’s no surprise that she was recognized as a leading female artist globally by Spotify as part of their EQUAL campaign in the previous year.
With a rapidly expanding TikTok following, numerous sync placements with brands like MG and Mercedes Benz, and a nod from Lifestyle Asia as a ‘one to watch’ in 2023, Cupnoodle’s debut album is eagerly anticipated to showcase her diverse musical talents.
Cupnoodle’s upcoming single, ‘That Pretty,’ will be available on all major digital platforms worldwide on September 7th, 2023.